Minority Report Wristwatch For Sale

Advertising, RIP

One fateful day arrives when there will be no more advertising, marketing or public relations. Why? Simple: we killing our industry by being too successful at it.

The field of communication is finding new ways to send messages sales target audiences, and using these new methods maximum extent possible, we strangle the effectiveness of all media. Frankly, intrusion the market is out of control.

Classifieds incalculable. Some reports claim, you 10 million for ads in your life, but with communication channels and new marketing techniques, this figure is probably underestimated.

Sponsored ballot data is integrated into your mail, e-mail websites, video games, online games, magazines, newspapers, and media broadcasts. The ads are delivered through television, radio, telephones, outdoor boards, private vehicles, and transit posters. Marketing messages are sprayed on the walls in chalk on sidewalks, printed on condoms, acted in the streets, waiting to ambush you in the toilet, and beams to you the electronic display of every shape, size, and description, including sound-emitting urinal cakes.

Viral creations contain advertisements. Word of mouth advertising (WOM) is expanding. Channel One offers advertising to children in schools.

In stores, RFID (radio frequency identification) chips Track your purchases. Watch TV and your selections are followed. Online, every click is monitored. This information is available at the sale, so demographic and psychographic data can be accumulated and you, the target consumer, can be achieved with greater precision.

Sponsormania. Phrases like it emerge from your radio and television: "Welcome to the halftime report Nextel, presented by Toyota." They could reel off a whole string of sponsors for a segment of programming which includes ten minutes of interviews with players and coaches wear corporate logos standing before funds electronically shimmering with other company logos. The way we go, we can soon expect to hear: "Welcome to C-SPAN coverage of Congress, Halliburton, presented by Bechtel.

Ads pound. Grab the newspaper on Sunday morning. Weight: 3.4 lbs. Remove the advertising brochures, flyers, brochures, flyers, ads, mini-magazines, and the classified section. weight remaining new sections: 1.2 lbs. But each of these sections also contains ads. And some whole sections can be considered as ad-oriented, such as entertainment, style, Food, real estate and automotive.

Most of us do not begrudge the hype in the film or television sections, but we blur the line between information and marketing in all other areas of communication.

In an article "on a new car were the following:" … unique charm … good looks turn heads along the exceptional utility … exceptional headroom … feeling of space … Definitely a good buy. "Mileage was reported to 22/city and 30/highway. Peine impressive, but The article concludes with the "Fuel Consumption attractive" as any of the vehicle.

I think the money changed hands to get favorable consideration. Or there was the pressure on the writer to say everything in a positive way so that the vehicle manufacturer and their distributors will be more ads.

We have become accustomed to these things in the car, cinema, television, kitchen, lifestyle and home items. But now they are happening in each section. In fact, they occur in all aspects of communications today.

Pay-To say the company. In advertising, marketing and public relations, editorial and news coverage is now available for price. We are in the "pay-to-say" society.

Consider: * Authors interviewed on television: the time has been bought and paid for. * This television show slight rounding up of the kitchen appliances best: the products have been "placed" in the program (just as clothes, cars, restaurants, cameras, televisions, furniture, dishes and other products have been placed in films and TV shows). * This model / actress / song / contractor on a magazine cover: the space has been sold after a rate card, as ad. * The report "news" of public support for education: the mock documentary has been entirely written, produced and distributed by people who want to shape your opinion.

You can read this on a website that puts all the ads around the text and / or links to ads embedded in editorial content, just waiting for your cursor unsuspecting rolling over them.

If you read this in a magazine, an RFID may be inside. (For this question, there may be RFID in the lining of your jacket for you in your jeans, or in this package of gum in your pocket.)

Truth: sale. I ghostwrote Once an item for a coalition of companies that have polystyrene products. Their industry has been facing problems the waste issue and they needed a company magazine, but optimistic story about how they have been dedicated to recycling. So I paid three thousand dollars to present their case.

Ever since I was supplied with an input stream and interviews, the article is full of facts and figures about the miracles of their recycling process, the high percentage of recycled products attractive industry could accommodate in its manufacturing processes, and so on.

What was not in the article was a cute little fact: there was not through the collection of products used for the purpose of all of this recycling to take place. This little detail denied the underlying point of propaganda. Oops, I mean editorial informative.

With the irregularities of Jayson Blair and Judith Miller came doubts about the press. These doubts grew after learning that male prostitute has been allowed to enter the body of the White House for him to lob softball questions at President Attaché Press.

The main problem with all the "advertorial" investments, made up stories, and outright lying is obvious. What is left for anyone to believe? With everything that becomes an advert, people will start to turn away from advertising in greater numbers.

The NASCARizing at all. We've all seen and laughed at the maze of logos on NASCAR vehicles, but now other sports are ruminating the idea of ads Uniforms and equipment. Horse racing, the NBA, all sports are considering it.

The digital age has allowed ads where the ads do not really exist. For example, there are billboards constantly changing behind the batter in baseball games television. It would be distracting to the pitcher, so they do not appear in real life than on your TV screen.

There is a new magazine entitled "Other Advertisement" devoted to new forms of intrusive advertising. That's where I read on digital outdoor billboards that sense, the FM station to play in your car and change the display based on demographic choices that align with your choice of programming.

American Technology Corporation Holosonics HyperSonic Sound System and the Audio Spotlight are perfecting the capacity direct audio messages to people around them. For example, based on the RFID chip in your purchases, each person in a checkout line will hear an announcement different. (Full disclosure: there is a message on the ATC system HSS in the song "Paranormal Radio" on my album ELECTRO BOP).

AdverInfoEduTainment. First time I wrote about how advertising messages were placed inside almost all activities in the universe I finished the article with some predictions that many people find bizarre, including:

• Debit card readers in positions television, so you can order during a commercial film with your remote.
• Barcodes in songs, you can download from iTunes or Rhapsody Real Player by scanning your XM or Sirius with your Visa or MasterCard.
• Credit cards integrated in wristwatches.
• Interactive ads, where you have to play in a five-minute flight from reality.
• holographic projections commercials stamps, car and house keys, magazine covers, etc.
• Microchip embedded under your skin, you will be the receiver for television, radio, satellite phone and global positioning system signals

I was interviewed many radio morning about how Big Brother may be over all forms of communication. This time Player jest humorous but what some people missed in my list of predictions is the fact that everyone of them had already made when the article was published. They are not all used in the market because of high costs, but the ads of their existence have been made.

Announcement utility industry. Without advertising, marketing or public relations, vital communication is thwarted and sales suffer. payroll companies are cut and jobs are lost. Industries such as manufacturing, packaging, transport and retail are all injured. Without us, the parts of the economy evaporate like a puddle of water on the concrete sunburned.

So what should we do? First, specific to what happens. We justify things by developing pretentious "names like 'branded entertainment" product integration, "" street team "buzz marketing", "" Journalism positioned "," guaranteed investment " and so on. But faced with intrusive technology for your marketing messages, ask yourself if you want to be assaulted by it. Let's treat consumers like someone we know. They must be treated with respect and not as a brand, a scapegoat, a clown, or a flock of sheep.

Second, can we try to emphasize the spirit, taste and genuine humor in advertising and PR we create?

We are advertisers, at best, guests in homes or public spaces. For worse, we are Party Crashers or intruders. And we are all a load of annoying messages.

Imagine if we behaved this way in our daily lives:

"Hi, Shirley! Hello My message is brought to you by the equipment Henderson, for all your renovation needs. "

"Thank you, Jim! My answer Have-A-Day is courtesy Nice Magnum Magnificence, your best choice for a full range of lighting products. Magnum Magnificence Come and see the light. "

Before it's too late I hope we all see the light.

About the Author

Scott G is Creative Director of G-Man Marketing and owner of G-Man Music in Los Angeles (http://www.gmanmusic.com ), where he creates radio commercials and composes music for radio and TV spots. Scott adds: “Speaking for voiceover performers, please stop asking us to yell your message, and please stop giving us 72 seconds’ worth of copy to read in 60 seconds. Speaking as a composer of commercial music, please don’t ask us to rip off other artists’ songs.”