Motorola Wristwatch Phone
Cell Phone Fashion: Personalizing Mass Production
"Individuality: advanced features, precision engineering fashion and style in a choice of elegant colors – as individual as you are. " This is the blurb from the new Motorola Razr, one of the new breeds of mobile phone flying off the shelves. Where mobile were once marketed as a device for high technology a feature-rich tool Smart, the new trend is for fashion phones. The major handset manufacturers now offer seasonal collections, joint-venturing with well known fashion designers, and emphasizing aesthetic features when marketing their products. Indeed, some companies reduce their technical characteristics even utility, offering simpler but more elegant phones; form the function. Somewhere on the path of evolution of cell phone, the device has reached the point where it no longer considered as a gadget, available only to a privileged few with money and / or technical expertise, but a simple piece of equipment is not unlike a wristwatch. For handset manufacturers, there is no interest in trying to "out-tech the competition. Technology has reached a stasis, cell phones are reliable, small, WAP, contain innumerable clocks and alarms, cameras, high resolution and MP3 players. And except for some radical change in the silicon chip, current technology can expect only slight improvements. For manufacturers the question is how to continue to add value to their products for consumers, it is a matter of choice. A report produced by ARCchart offers an overview This new trend: "For the consumer faced with a range of seemingly identical devices from a technical perspective, the aesthetic of a device can generate an emotional response to which they assign a value for which they pay a premium.
The rise fashion phone is inextricably linked to the willingness of consumers to differentiate themselves from other consumers. Continued of individuality seems to be a priority, at least that's what companies like Motorola believe. The explosive growth of the mobile content sector points to the concern of consumers in personalizing their mobile phones. The slogan, "Make it your own", is the sale of ringtones, wallpapers, phone charms and decorative cases, now is the method of selling phones. Increasingly, it seems, what we possess sets. Despite the tendency to capitalize on the speed of lightning, handset manufacturers are not the prophets personalization, the the extent and trend of fashion phones is consumer driven. In China, where mobile phone saturation is high, it is possible to see phones worn on the wrist when hand-made lace or covered with stickers of pop stars and Smiley Faces. In Japan, the omnipresent Hello Kitty hangs telephone each resident. These small aesthetic additions are intended to reveal something about the owner of the phone. A Samsung cell phone displaying the image of Diane von Furstenberg serves a similar purpose. As the phone does Roberto Cavali, or phone Anna Sui. "Mobile phones have become ubiquitous accessory – every woman has a cell phone next to her. I wanted to create a making a statement with a signature look, "said Ms. Sui on her website. Make a statement is expensive, the name of a creator on a phone increases its value several hundred dollars. This is not a tool of high technology, it is a prop designer.
It is not surprising, engineers like Bill Schweber are asked who stole their glory. "Engineers do design, and we mean hard work and stubborn to unite integrated circuits and software and resolving mechanical, thermal, electrical, display, format, protocol and packaging issues. Then a celebrity comes and takes all this hard work, put a new case or shell, perhaps sprinkled with crystals or sequins and takes much of the credit. Once again, engineers do the job and do not receive the recognition. "Recently, Nokia has initiated a project with the design firm of Schulz and Webb, explore the possibilities of customized phones. The Schulz and Webb blog describes the project as "looking at how personalization phones Nokia may change the meaning or impact culturally. Large-scale manufacture is inevitably far from precise social context of use. Once we put into making short term, however, the mobile may be more culturally situated. "Nokia has done, at least, the inevitable paradox of mobile personalization. At the end of the day, the mobile phone in your hand is a mass production clone.
About the Author
Emily Sims is the beautiful and talented ringtones queen at foovely. She also keeps a popular blog.
GD910 Ultra-thin Watch Mobile Phone + Keyboard
