Pocket Watch Era

quot;Crossroads" of the watch industry

  Economic crisis, the haze is not dispersed, in 2009 the two senior watch exhibitions in Geneva Watch Fair, the Basel International Watch & Jewelery Fair is still held as scheduled. Although the two exhibitions of the scale and form of completely different, but the face of international economic recession, they reflect the common features: the number of visitors is clearly far fewer than in previous years, the main absence is influenced by the financial crisis, where such as the United States and Japan, watches distributors, other areas are also less than relevant persons, and they promote the watch market, it is an important buyer. Of course, these phenomena behind the new problems and new opportunities.

Chain knock-on effect

Dealers for the watch market, the impact of relatively large, because they are watches, and consumer goods directly to the main platform for meeting, they grasp for the market environment will determine the buying behavior. The economic downturn will inevitably affect the spending power, starting from this rule, dealers do not want to order a new clock to increase the cost pressures, so it came with a depressed situation of the two exhibitions.

The face of the above, as the upper reaches of the watch manufacturers will inevitably make their own response, on the one hand, the original production to reduce the other hand, it is more suitable for sales launch of watches and clocks, will focus on the design classics, style simple, material-to-earth products, the end result will be a return to rational prices of products, enabling consumers to a more reasonable price to buy watches, which the pricing system for manufacturers will be a readjustment.

Crisis? Opportunities?

When the watch industry original, the current Yu-ship Form (Hublot) CEO of Jean-ClaudeBiver asked if this affected several areas of the frozen period will be melting, he can not answer it, but he was very clear: at this time Every company needs to clear what they are doing. For example, Yu-ship table is the material of innovation and integration as characteristics of the product quickly occupied a place in the market. Time of distress in the market, Biver emphasize inventory management, will not let dealers into too much cargo, but also can not allow that they do not purchase, after all, what would be rare sought after by others.

At present, the non-clock product innovation, particularly in multi-media products for the promotion of the role of clocks is also growing, Yu-ship table introduced in this year’s identification card, which will be a special card with a computer connected via the Internet can immediately find out Table models and the purchase of information. This, undoubtedly, in 2009 the Swiss watch industry anti-counterfeiting activities advocated by a method, especially when the economic downturn, manufacturers will focus more to the already shrinking market segments, while the fight against counterfeit products not only can maintain the market order, but also is to promote the brand an opportunity.

The value of re-extraction

Whether large group of brands, or an independent enterprise; whether it is entirely manufactured watches manufacturers, there are still diversified companies, including watches and clocks, perhaps this year, they will become very conservative, but perhaps the most prominent form section show people. However, the watch-oriented sense of professionalism has become common, because we do not want to just highlight the touch not seen in the consumer front of the spirit of the brand, but want to really enhance the professional nature of the product, because only by doing so can exist in the value of watches and clocks . Patek Philippe watch is new this year, there was no big movements, but the introduction of the so-called Patek Philippe imprint, and its movement using the Geneva Seal parted ways nearly a hundred years, not only highlights the brand image, more importantly, to convey the spirit of the professional tab. But with no clear winner in Germany Lange table, then launched a cone with a momentum wheel and enamel dial watch, these configurations only in the pocket watch era and then be able to see, and now was used in the top wristwatches. Another German brand launched its own Glashütte Observatory, the first watch, this table is very particular about accuracy, the simple appearance there, under a precise movement. This year coincides with the 125th anniversary of the Bulgari brand, launched a multi-function to the simple design from multiple tables, of which not only has its own R & D movement, but also from the case to the strap are self-manufactured. Similarly, a century-old spirit is the 125th anniversary of the launch of its first chronograph movement B01.

Consumers thinking about what to buy the same kind of tables. One is to mainstream the value of rare as the standard for the brand, style choices have a clear focus so as to add craftsmanship, classic design, with emphasis on technical content for the consumer trend. Correspondingly, the manufacturers, in particular, have long recognized the senior watch this direction, so not only enamel, carving and other traditional crafts of the product launch, but also in the movement in the introduction of new processes and materials, such as the production of silicon materials, spare parts not only found a solution lubrication, maintenance and so on, actually changed the traditional process, for the control of costs and yields are all role. In this regard, we can easily find the product family table to the British School in the well-known classical artist Leighton’s original as the blueprint for the collectors a customized micro-painted enamel watches; in Vacheron Constantin’s heritage series, as the main features hand-carved crocheted table is eye-catching. Similarly, Amy ingenuity series chronograph also features openwork design, emphasizing texture and sculpted metal rigid. For the black popular trend, watch and clock industry is the introduction of new DLC coating technology for Case and other exterior parts, covering a layer of black coat, for example, Panerai for Ferrari made the same brand watches, including a multi-functional timer table with a black case with red scale and timing plate, highlighting the movement of visual tension.

Chinese table the opportunity to

Chinese watchmaking industry began in earnest in the 20th century, 50 years, although compared with the late start, but the pace of development is staggering, Switzerland, Japan and China, the pattern of the three watches cluster has taken shape. At present, China has launched a complex function of its own watch, and repeated media exposure at home and abroad, which the Chinese watch very beneficial to the promotion of the brand, but also to strengthen the world’s watch industry in China should be the location of the table such a good impression . However, because of China-made mechanical movement of most of the low cost, by many foreign manufacturers to purchase and manufacture of packaging as the West watches, making the already numerous and the international watch market, addition of a number of good and bad brands, and sometimes even transform into has a long history, functions of complex high-level brand, which for the watchmaking industry in China’s future development pattern is very negative, but also sounded the Chinese table must be brand-building alarm.

As a result of the impact of the economic crisis this year, following the China Association of Watch Jewelry Show in Basel International Watch & Clock Chinese companies significantly reduced, but the author with the Association Secretary-General, Mr. Wang Mengjin talk about the matter, he thought, even in the current economic environment, China Or watch the world market would be welcome, mainly for three reasons: First, China has accumulated a fine appearance of pieces of manufacturing capacity, in fact, many foreign well-known brands watch case, dial, etc. are all manufactured in China ; Second, China’s annual export large quantities of watches over the world, people have accepted the Chinese-made watches; Thirdly, the Chinese watch with a certain cost advantages. From this logic, we immediately think of Chinese-made of the seagulls, Beijing and other brands of watches, they are not only in the 50 years of development history, has accumulated a certain amount of fame, but also through its own technology started to develop before the accumulation of only Switzerland and other countries before manufacturing the complexity of the menu section at the same time, will also be traditional Chinese enamel, ivory carving and other craft into the table into sections, which also for the future development of China’s senior watch a new direction.
About the Author

I am an expert from China Manufacturers, usually analyzes all kind of industries situation, such as cabinet pulls handles , crystal door knobs.

Tool Pocket – Pitch It to the Pros 2009 ERA D2C – livemercial