Pocket Watch Jokes

Longines does nothing

Celebrity Party on ladies who are eager to see Longines Global CEO Kainuo Huo, that innocence does not erase the old boy also attentive. 60-year Huo Kainuo be taken by surprise in his pocket a big success of the Longines-ying Cai, with hands in the ladies, and then embracing them, to enjoy it laugh surprise.

"All the happy days!" 10 End of Huo Kainuo new references come to Shanghai, the "Daily News economic, "said it was the work of 38 years for Longines watches the greatest success, even in a moment difficult to do. "By compiling, to explore the world, as each watches in Switzerland, in the heart of the mountains of St. Imier growth of children, Huo Kainuo believe that the world looks at the login link. Longines shoulder the mission of the marketing world, he travels the world almost all major cities.

"My job is to tell good and evil"

Now that Longines, he was clearly aware that it is synonymous with "elegant". Huo Kainuo CEO office in 1988, Longines was still in people's minds the image of a blur, marketing and there is no breakthrough.

Longines has a history of 175 years. "What I am much older." Kainuo Huo said. However, the mid-70s of last century, Swiss Longines watches quartz watches Japanese, and the impact of electronic watches, Swiss Hayek on the table to save the 80 years of last century, will Part of the mark; "alliance" formed the Swatch Group. In 1990, Longines has also joined the group. Positioning is not already clear Longines, but also in the "celebrities" gathered — Omega, Tissot, radar, CK Swatch — there are only within the Swatch Group, similar to roads Shu difficult.

Huo Kainuo and chairman of grams pinch of sea following the deliberations: "Longines does nothing!" But Longines can do is a more important question.

Kainuo Huo said he was pleased that his men have a very creative director of advertising. One day, Huo Kainuo the advertising manager, said: "Boss, we have been very beautiful appearance of the watches. This could be the meaning of our objective. "

Speaking of this story, Huo Kainuo Lianlu easily and very humbly said: "My job is to say well and evil, we come together to establish a brand image, and can not simply say yes after taking office performance. "

But language in the real action is under the auspices of Huo Kainuo market research, rather than think-tank utopian slogans team. "Do not just ask your dealer. "Reminded that investigations have revealed a secret that as Huo Kainuo side economics" Daily News, said: "They say things that are interruptive, they want the pockets of money can be installed."

Huo Kainuo Longines accessed worldwide customers, partners and their Swiss counterparts in the table. The survey results are as follows: Longines is "elegant" has long been the most widely recognized. "Operating a long-established brand in a choice, you can find the answer in history, rather than adhere strictly to the plight of reality. "Huo Kainuo on the" Daily Economic News "reported. A this time, almost all brands of Swiss watches in his own history to find the point value of the most valuable. Longines is also true. Huo said that Kainuo they did in traditional luxury goods in the era of marketing-led, will be refined to promote the historical connotations of language.

Of course, the survey also revealed important information, customers Longines more traditional, while ignoring the modern consumer younger.

Thus, based on customer surveys, Kainuo Huo and his team decided to focus for the future that eventually led the "elegant" and expanded to locate the target group of young owners. "If you want to appear noble, they buy Omega; If you want to future motor and sensory point, they buy Tissot; course, you want to change every day, block watches, Swatch cheaper … "permanent business perspective, the opinion Huo Kainuo: under the single market segment.

Market segmentation of sacrifice "

However, in the outside worldview in order to achieve market segmentation, Longines a "sacrifice" to weaken the movement is representative of the field played the role the synchronization tool — sports field.

By 1896, the Athens Olympic Games again, Longines watch Assembly General in 1952 and 1968 Winter Olympics as well. The most recent Olympics in 1980, Longines has launched TeleLongines models capable of calculating, and write fine to the thousandth of a second has been recorded. But now, the Olympic brand became a close integration of the agency Omega.

However, Huo Kainuo do not think that is what the sacrifice, "the emphasis on" grace "policy after three years, and our Sales have grown at double digits. "

Huo Kainuo ironic: "Now, for the Olympic Games elegant Longines. Longines is now sponsored by riding and gymnastics two campaigns, but also plans to support the 2008 Olympic Games, the team Chinese gymnastics men.

"Do not think that emphasis, we do less, and" Huo Kainuo on the "Daily Economic News" said. He then reported that on several concepts in one breath, "the graceful movements and elegant attitude, elegant design, elegance fashion … … "

The Longines establish the image of these markets, being Huo Kainuo stars as a treasure. Selection of voice, Kainuo Huo attaches great importance to the location. Born in Germany, grew up in Sweden, DAI Zhen Shi Na Beidi Longines since 1999, it was Huo Kainuo regarded as having a modern Western liberal temperament, the symbol of a real life free, and the Asia-Pacific, Carina Lau, is a gentle Oriental subtlety. Longines reference whenever the banquet, large and small around the press likes these spokesmen, Huo Kainuo then joked that nobody cares about him the old man.

At the end of October this year, first Longines Asia-Pacific spokesman male officially unveiled. With the launch of Longines mechanical series of new products, Huo Kainuo made no secret of its goal to increase market share among men in Asia-Pacific. "We already have two ladies, it is time for the time of men on stage."

Thus, we can even the Longines Visa replace the image, the preview has been Longines strategies seasons.

In China, tasted the sweetness of

Huo Kainuo work for Longines in 36 years, the watchmaking industry has undergone considerable changes. As he got his wish of joining the company in 1969, Longines movement, or watch the most important part is the quintessence of watchmaking, the people value traditional craftsmanship. But the emergence quartz watches has changed the situation.

During this period, the marketing director Huo Kainuo marketing director to do. He felt the development market: "the difference between the brands, not only the movement, but by the whole concept of marketing decisions."

In 1988, Huo Kainuo was promoted to president of Longines. His concept was further subdivided into four key areas: design, quality, price and promotion.

In view Kainuo Huo, luxury has become a kind of emotional demands, and global marketing team. With regard to the feelings of dependency, it seemed mounted on clients like the "Daily Economic News", said: "When you see the meter inside the table, He thought: "Oh, ah, that is, it is one, and then count in your own pocket notes Lane. They are so hesitant the first time in the mall wandering. "

"Especially in China, store, every two or three months, you can see the new brand, consumers choose the election before fainting. At that time, they may be more inclined to choose the familiar and beloved brands. "Consumer's emotional needs the time of accumulation, Kainuo Huo said.

Huo feelings marketing methods such Kainuo have tasted the sweetness of the Chinese market. Huo Kainuo first visit to China in 1972. "At that time, the Chinese people dressed in spurts, I was impressed." It's quality a regular sales staff to visit the market. Kainuo Huo said, "But since we started in the accumulation of China's information customer, the information in detail where and when a customer location at which to buy a watch. "

30 years later, China became the largest part of the Longines for this work, it was the first contract of sale. Today, almost every year, it would here one after the other in marketing. Speaking of the story, the elderly show a serene expression, and then say "Economic Daily News": next stop, he would take the first as ambassador Longines 'image' of the Hepburn "Audrey" Guangzhou.

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