Pocket Watch Storage Boxes

A call to end war format, to boost demand and digital downloads Untether

The music, television, film and consumer electronics (hereinafter referred to collectively industry) were taken with the rapid advancement of technology and virtuality of content. Here are the top eight things the industry must do to master the technology and recover the simple principle of giving the customer what he wants.

1. format war end.

When a new format is necessary to move the industry to the next level, it should be the one and only format that will market and becomes the norm. This applies to both online and offline virtual formats formats.

The current example is physical formats Blu-ray vs. HD DVD. Two formats are needed initially to stimulate competition, but the differences between them in this point are so small that it finally has to win for both to succeed. A standards body should exist to allow competition at the start and oversee a limited beta period to ensure customers' views are taken into account, but ultimately choose a winner on the market before launching a large scale. Companies should be required to register candidates formats in the early stages. The standards organization should monitor the investment and the level invention of each candidate route. Then, a winner must be chosen with a percentage of license revenue goes to all the candidates that match their investment and the level invention. The candidates will agree with these terms from the get-go or not to participate in defining and enjoy the format of the next generation.

The current example in virtual formats MP3 vs. AAC vs. other vs. WMA yet for audio and MPEG-4 (H.264) vs WMV (other VC-1) vs. still video. The industry must have standardized on MP3 and MPEG-4 from long to ensure that all content will be universally readable on every device.

Correcting this is immediately necessary. The industry should get a body of standards in place as soon as possible and report much industry standards overdue, like Blu-ray, MP3 and MPEG-4. The market will rejoice, sales will skyrocket and the gates will open on the dam industry itself has been one of the largest contributors to the building.

2. consumption models offer three.

a. Offer free content with all ads.

All content should be available on demand any time free of ads. The best examples of this measure are the videos and music on mtv.com music.yahoo.com and television broadcasts in2tv.aol.com. The worst examples of this are the TV networks who still insist on having their time content expire after only a short period of availability. The networks should use the model to their catalog ad entire shows, past and present, available for free all the time. All media stores such as iTunes, should also be possible listen to or watch a little short for 10 minutes or so of content to enjoy the full content rather than brief clips.

b. Rent the entire content without ads for a fee.

These are the same as 2a that without commercials for a fee. The best examples of this measure are Netflix and Yahoo Music Unlimited. With the former, for as low as $ 8.99 per month you can rent a movie in the store, which now includes some which can be viewed directly online. With the latter, for as low as $ 5.99 per month, you can listen to all the songs in the store many times you want, without advertising. All shops and media sites should offer this option.

C. Selling the entire contents Digital rights management (DRM, protection against copying or)-free.

There will still always be a market for content owners simply, as for when you do not have an Internet connection or do not want to attach to a server. In these cases, for both formats online and offline virtual formats, DRM should just go. It has proven to hinder sales significantly due process of paying customers every day as if they are pirates, restricting them to read the content on devices too little, giving them the chore of saving and licensing on their computer and violate their rights to use fair. DRM will always be switched off and the industry should simply stop investing considerable time and money into something that has a negative impact on their results. The industry should abandon it and return to the basic premise of allowing the customer to experience the joy content they paid for without any conditions. The best example of this is EMI, which now allows media sellers to sell their songs without DRM.

3. Wireless Internet-enable all devices.

The computer can not be the only access point. Televisions, decoders, disc players, DVRs, game consoles, portable boom boxes, phones, units of car – in short all the playback devices – Should come with built-in wireless connection to the Internet servers for access to content. The best examples of this measure are the PlayStation 3 and the iPhone / IPod touch Wi-Fi Music Store.

4. Allow to define and playlists stored on servers.

What 2a and 2b do is get away the need to store and manage our own copies of the content on our client machines (or on our shelves). Playlists Moving out of the customer is a natural extension of this. When you can dial up the entire contents, including our favorite playlists on demand all the time everywhere we have an Internet connection, the convenience of not having to permanently store and safeguard our own copy of the data begins to prevail. The best example of this is Yahoo! Music Jukebox.

5. Offer film by Chapter In addition to the whole.

As the standard is now able to buy individual songs rather than whole albums, the same option should be available to purchase individual chapters of films. This would offer the same benefits as sales of individual songs – the ability to collect favorite chapters at lower cost and use storage capacity of direct access chapters on reading and the ability to organize chapters in various favorite movies lists reading. Note that this would require players to pre-cache the next chapter to ensure gapless playback from chapter to chapter, but is certainly doable.

6. Offer a choice of pubs.

high compression rates were fine at first, but there is no doubt that, even with today bandwidth and storage (which will only grow with time), those who want to enjoy higher rates should be possible. With 2a and 2b, bandwidth is the main factor, and significantly higher speeds are possible, even today. With 2c online formats, storage is also a factor, but even with capacity of some of today can choose quality rather than quantity of must-have content.

7. Piggyback on audio for video formats.

The industry is moving to a new physical format is a great company. Assuming a new format Succeeds for HD video, audio should then everything on the back of this success. The video format will of course have sufficient capacity for audio, and consumers will not have to buy additional players. Previous attempts HD Audio DVD-Audio and Super Audio CD has failed for several reasons – Separate audio players only, no HDMI digital connection such as the format war, etc. – all of which can be avoided once or Blu-ray or HD Standard DVD is declared. Albums PCM uncompressed two-channel stereo 2 channel and multichannel surround sound, HD with extras like music videos, excerpts live music and pictures were all played by a player with existing single HDMI connection would be very persuasive. With lossless compression such as Dolby TrueHD, perhaps all caskets album could fit on one disc. These are exciting new opportunities.

8. Leverage viral marketing.

It is a extension 2a. Provide url to free content-addressing ad-coupled so that sites anywhere, can provide links to – it essentially equates free marketing for you. It does not matter where the eyeballs found the content, just that they have found. More eyes means more ad revenue in your pocket and a larger exhibition that will lead to the eventual purchase of content and related products such as concert tickets, t-shirts, posters, figurines, toys, etc. A free decoy funded by advertising has always been necessary (radio and television) for widespread exposure. The best examples of this measure are the music videos on mtv.com and music.yahoo.com and television broadcasts in2tv.aol.com. Music all films and TV programs should get on and achieve massive source of new advertising revenue constant never be possible without the new technology.

These eight things are the industry's current slump and run it on the territory of unprecedented growth.

About the Author

Scott Consolatti is founder and president of Megacollage, a pioneer in online media compilations including music and video playlists, custom photo collages and text compilations. See for yourself how Megacollage combines the best of what today’s online content world has to offer by visiting http://www.megacollage.com/index.html .

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